Rashmika Mandanna has joined as the brand ambassador of 7UP

 Rashmika Mandanna has joined as the brand ambassador of 7UP

Rashmika Mandanna has been named the face of epsiCo's lemon flavored 7UP drink. With this partnership, the brand aims to further strengthen 7UP's bond with the youth across the country. As part of the collaboration, Rashmika will appear alongside the brand's iconic mascot Fido Dido. New campaigns and TVCs featuring the actor will soon be released on various media platforms.

The announcement aims to increase the brand's supply and up its marketing game ahead of the warm summer season. In a similar vein, earlier this week the beverage maker released a new campaign for its Sting energy drink brand featuring actor Akshay Kumar.

Rashmika Mandanna "a really great match for 7UP"

“Rashmika, with her refreshing and vibrant personality, has quickly become one of India's most popular youth icons and is truly a great fit for 7UP. Her broad appeal and strong fan following will help us expand our reach across a diverse consumer demographic. We are extremely pleased to have the freshest face on the block joining forces with us to create disruptive, fun and engaging campaigns,” said Naseeb Puri, Chief Marketing Officer, Energy, Hydration and Flavors, PepsiCo India.

Commenting on her association, actress and diva Rashmika Mandanna said, “I am very excited to be the face of 7UP, a drink that has been synonymous with refreshment! I can't wait for this journey to begin and for everyone to see the exciting campaigns in store for this year. I look forward to the love of the audience as I don this new refreshing avatar.”

Rashmika Mandanna movies

Rashmika has a busy schedule. The actor recently appeared in Mission Majnu opposite Sidharth Malhotra. She was also a part of Varis, which starred Thalapathy Vijay. The actress also has Animal in the pipeline, which will pair her opposite Ranbir Kapoor.